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See the Impact You Made in 2026

From newsrooms to neighborhoods, here's how your support shaped Virginia communities this year.

Letters From Our Leadership

A word from the people guiding VPM's mission and momentum.

Jayme Swain — President & CEO

This past year has tested our resilience. With AI reshaping media, shifting audience consumption behaviors and the loss of federal funding, public media faces significant changes. Yet, we see this as a moment of opportunity, to innovate and reimagine the future of public media. Thanks to your support, VPM is strong. Our mission is more important than ever.

Patricia Merrill — Board Chair

This is a remarkable time to be involved with VPM. The organization celebrated its 60th anniversary by delivering award-winning content and experiences to communities across Virginia. In 2026, VPM will begin its next chapter by opening the doors to our new home in the heart of downtown Richmond.

Making an Impact in Our Communities

Across Central Virginia and the Shenandoah Valley, VPM was present and engaged in the community throughout 2025.

Chasing Cambodia Premiere

More than 400 people joined VPM at Richmond's Byrd Theater in May for the premiere of Chasing Cambodia, a documentary that explores one cyclist's journey to finding the balance between his Cambodian heritage and American upbringing.

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Education Forum

VPM sparked engaging conversations in February with our Education Forum. Moderated by the Honorable Anne B. Holton, the forum brought together more than 100 people to discuss opportunity gaps and innovative solutions by local school districts.

Take Your Child to Work Day

In April, VPM and Clark Construction Group welcomed the children of construction trade and craft workers to our future headquarters site for a day of learning and fun.

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Life in the Heart Land

On September 18, more than 150 people celebrated season 3 of Life in the Heart Land at the Sipe Center in Bridgewater, with panel discussions, screenings, artisan demonstrations and musical performances.

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Richmond Folk Festival

Style Weekly and VPM Music celebrated at the 21st Richmond Folk Festival in October. VPM Music hosted a live broadcast, and Style Weekly set up a Listening Lounge for festival goers.

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Healthy Birth Healthy Baby Expo

In September, VPM joined more than 30 community partners for the 2025 Healthy Birth Healthy Baby Expo in Charlottesville, an annual free event that celebrates community, pregnancy, birth and babies.

Virginia Home Grown

In May, the Virginia Home Grown team, along with host Peggy Singlemann, visited the RVA Big Market to talk with community members, answer gardening questions, and teach kids how to make wildflower seed balls.

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News

In 2025, the media landscape continued to change, and VPM met the challenges with strategy and innovation. The VPM newsroom remained one of the largest newsrooms in the state.

2025 By the Numbers — VPM News1,000,000+ views of VPM News Shorts1,025+ stories published across all platforms15 stories published in Spanish25+ staff on the VPM News team

Arts & Culture

VPM is dedicated to sharing stories about what highlights us as Virginians. In 2025, we expanded our local arts and culture coverage with docuseries, documentaries, TV series and community events.

2025 By the Numbers — Style Weekly & Arts67,000+ Central Virginians read Style Weekly's quarterly print issues20,000,000+ views across Style Weekly social media platforms8,700+ streams and nearly 10,000 new followers on Facebook for Virginia Home Grown3,600+ views of Finding Edna Lewis on VPM's YouTube channel1,300+ views of Democracy360 on VPM's YouTube channel

Education

Throughout 2025, VPM continued to be an educational partner for families, caregivers and educators of the Commonwealth's children.

2025 By the Numbers — Education4,000+ books, activities and other learning resources delivered54 community partnerships raising awareness of early brain development37,000 families served with materials at 24 WIC offices100,000+ views of Science Might Surprise You! on VPM's YouTube channel

Thank You

We are grateful to our donors, partners, community supporters and corporate sponsors for making our work and our achievements in 2025 possible.

"We rely on public media for news coverage, information, entertainment and local programming. We find the news balanced and well-researched. PBS Passport is absolutely the best. We choose to watch VPM every night - it's our 'go to' channel."Cindy & Doug SkelleyHarrisonburg"We love nature and the outdoors, and so the documentary Shenandoah was an excellent opportunity to support VPM and promote our extraordinary national park."Michelle Gluck & John McGurlRichmond"My family has been pleased and proud to support VPM for decades. We appreciate the nonpartisan national news and the truly fine local interest stories and videos. Shenandoah is an outstanding example of the excellent films produced by VPM."Fred W. Scott, Jr.Charlottesville

Awards Received During 2025

Recognizing excellence across TV, radio, journalism, and digital.

29Total Awards — Recognizing Excellence in Public Media11Telly Awards6Virginia Associated Press (AP) Broadcaster Awards4Public Media Awards from National Educational Telecommunications Association (NETA)3Regional Murrow Awards2Capital Emmy Awards2Public Media Journalists Association (PMJA) Awards1"Salute to Excellence" award from the National Association of Black Journalists (NABJ)Your commitment and investment in VPM's mission is the foundation of our success. Your support not only sustains our operations, but it enables us to carry out award-winning work. Thank you for helping to educate, entertain and inspire Virginians.

Annual Impact Report

Flip through VPM's 2025 Annual Impact Report.

VPM MissionTo use the power of media to educate, entertain and inspire.Want to learn more about where VPM is headed? Check the VPM 2028 Strategic Plan, a five-year roadmap for the next phase of our evolution as a local storyteller. This plan puts the VPM audience at the center of our work and prioritizes community impact.

Stories of Impact